Due to its growing popularity and cutting-edge capabilities, businesses from all sectors are turning to WhatsApp for client communication. One of the primary routes for consumer engagement, WhatsApp automation is a potent feature of the instant messaging platform. You can make sure your marketing, sales, and customer service teams provide customers with a consistent brand experience by implementing WhatsApp automated messaging into your marketing strategy. According to the poll, 74% of respondents stated they would base a purchase exclusively on brand experience. Businesses must adjust their communication strategies for a great customer experience given the importance of engagement across numerous digital touchpoints. WhatsApp for event registration is a powerful tool for having meaningful conversations since it offers real-time communication and involvement.
What is WhatsApp Automation?
Using the WhatsApp Business App or WhatsApp Business API, client interactions can be automated. This technique is known as WhatsApp automation. You can guarantee consistency, effectiveness, and promptness in your communication with automation, which will lead to satisfied customers. Automation by definition is the setup of procedures that operate without human involvement. With WhatsApp, you may set up automated responses to customer questions that result in prompt responses without consuming a support agent’s time.
Such responses enable client connection outside of office hours in addition to allowing prompt responses. WhatsApp Automation is used by companies and event planners for several purposes. The following are a few typical examples of how well-known firms use WhatsApp Business’ automated features:
Fast response to FAQs
In this highly competitive climate, you lose if you sleep through it. According to Hubspot research, 90% of clients demand prompt responses. Response times that are slow can hinder the expansion of a company. However, creating responses for client FAQs is one approach to guarantee rapid responses without employing specialized human agents. Make a list of the typical questions that your clients ask. Program responses based on keywords to quickly respond to consumer inquiries. Including a link to your website’s help center enables customers to get answers quickly without contacting support.
Automate reminder
Your clients can become preoccupied and overlook events, which could cost you money. Sending reminders on time will thereby increase client satisfaction. Additionally, it will spare your support staff the bother of finding a different solution for the client. For instance, when a bank sends a credit card payment reminder, it helps customers avoid fees and improves their experience.
Marketing message
WhatsApp APIs are a blessing for large-scale enterprise businesses. You can promote new products or deals to a large audience by using automated marketing messaging. Without exerting additional effort, you can advertise your next event using WhatsApp automation. To advertise seasonal sales, in-store workshops, new store openings, rebranding, and awards/recognition from industry leaders, you may also use WhatsApp for marketing automation.
Event Ticketing
The majority of event planners use WhatsApp for event ticketing. Users may quickly reserve their seats for the day with this option, allowing them to attend the event without spending hours waiting in line. It’s very similar to purchasing movie tickets. Users can quickly and conveniently share their booking receipts via several channels, including emails, SMS, and Whatsapp. Simply scan the QR code to gain entry to the event. This feature has a distinctive quality. Users may also add their names and a custom photo on a personalized, non-transferable ticket. With the aid of Whatsapp event registration, you can quickly learn more about the event’s attendees while also keeping your data-related actions and discussions secure and protected.
Customer support
The WhatsApp Business API is most frequently used for customer care. Queues, unopened emails, and delayed responses are no longer necessary. Your clients will almost always prefer messaging you on WhatsApp to dialling a service number or submitting a support request. A chatbot for frequently asked issues can be set up on WhatsApp, and if the bot is unable to resolve the problem, it can be escalated to a member of your team. Technology also makes it possible for more conversational communication. In contrast to social networking sites and emails, which are inundated with promotional messages, it is also spam-free.
The majority of businesses that provide services for event ticketing allow you to set up WhatsApp customer care systems. Though not all sectors would benefit from using WhatsApp for customer service. According to the needs of the company and the number of client requests, you may use WhatsApp as a customer care solution.
Improve customer experience
Notifying and reminding your consumers of future events is another benefit of WhatsApp business automation. To remind customers of overdue invoices or other commitments, you may utilize WhatsApp automation to send them SMS on a regular basis. You may reduce wait times and get event tickets easily by using WhatsApp for event registration. It offers a fantastic opportunity to improve their experience.
