The marketing world is a constantly changing landscape. It’s not just about what new trends are happening, but also how they’re affecting your business and how you can adapt to them. So here are some of the most important things you need to know about 2019’s biggest marketing trends:
Video content
Video content is the new trend in marketing. Video is more engaging than other types of content, and it’s easier to share with your audience. Plus, video can be used for SEO purposes, which means you can get better rankings in search engines like Google or Bing. Your brand will also look great when people see your videos on social media—and this makes them more likely to share them with their friends!
Another benefit of video is that it lets you show off your brand’s personality and values by having real people talk about what they’re doing at work or how they feel about something important in life (like a new product). You might even use this opportunity as an opportunity for customer service; if someone gets sick or needs help with something else related to their job description, then having him/her explain those details using only words could really help everyone understand each other better during those difficult times.”
Voice-powered marketing
Voice-powered marketing is the use of voice assistants to create a more personalized and interactive experience for customers.
Voice assistants are becoming more popular, with Amazon’s Alexa and Google Assistant being the most well-known. They can be used to help customers with their shopping experience by answering questions about products or helping them find items they’re looking for on Amazon or Google’s respective platforms (the former does so through its website). Voice assistants also come in handy when it comes to customer service needs; for example, if you’re speaking with an employee on the phone who has been assigned as your agent from another department at work, he or she may ask you follow-up questions after they’ve listened closely enough while talking together over email earlier today—and if he/she has asked something specific enough times already without getting any response back yet then there might not necessarily be any need right away right now but maybe later down the road sometime soon after all those conversations start happening regularly again between now ad then!
Influencer marketing
Influencer marketing is a new trend that has been growing in popularity. Influencers are people who have a large following on social media, and they can be celebrities or everyday people. They’re popular because they are trusted, which makes them great influencers to reach new audiences for your brand.
Influencers may be paid to promote products through their channels by using sponsored posts or sponsored tweets—the latter of which allows them to send out messages about the product without sharing details like price or product name (as long as it’s not illegal). The influencer might also accept free samples of the product in exchange for posting about it online.
Visual search
Visual search is a process that uses images to find similar items online. Visual search is the future of search, and it’s easier and more efficient than text-based searches.
Visual search can be used for many different purposes, such as finding related products or services, discovering new content and getting inspiration from photos on social media sites like Instagram or Pinterest. It can also help you save time by eliminating duplicate results when searching for similar items in your own library of photos—this saves both time and money!
Personalized, marketing automation
Personalized marketing is the future. It’s based on the customer’s interests, demographic and location.
Personalized marketing is also based on their online behavior and purchase history.
Interactive content
Interactive content is content that allows the user to interact with it. For example, you can use interactive elements like a quiz or poll on your website. Interactive marketing has become more popular than ever, and it’s easy to see why:
- It makes people happy! Studies show that people who are engaged in an activity tend to be happier than those who aren’t.
- It increases brand awareness and loyalty through both organic and paid search results (SEO).
Marketing keeps getting more personalized and more mobile.
As we’ve seen in the past, marketing is always changing and adapting. With the rise of social media, personalization has become more important than ever before. Brands are now able to tailor their messages based on what their customers are reading or watching online. This allows them to create better experiences for each individual user by delivering content they’ll find useful or interesting.
While this might sound like an obvious approach to take when it comes time for your marketing strategy—and it is!—it’s also worth noting that mobile devices have become an integral part of our lives: we use them for entertainment (smartphone games), shopping (mobile commerce), checking email and news articles on the go…and even texting friends during commercials! These days there’s no excuse not to be connected wherever we go; if you don’t have access within arm’s reach then chances are someone else does.”
Conclusion
We’ve only touched on the tip of the iceberg when it comes to marketing trends. Marketing is constantly changing, evolving, and adapting to meet the needs of customers today. As we’ve seen in this article, there are many ways that marketers can use their current knowledge of marketing strategies to create effective campaigns that reach out and engage with customers in fresh new ways.
