For online stores, the ultimate goal of SEO is to increase sales. To reach your target audience, you must first analyze in detail the search intent of users.
The first step is to analyze keywords. It is important to analyze the search terms most closely related to our product. This will allow us to determine the best way to organize our content for the user.
It is important to have as many categories as there are large product types. These can then be further broken down into more specific subcategories.
When our keyword search is in line with what we want, not only will the search engines be able to understand the most important things about our online stores, but will make the navigation more fluid and intuitive for the users.
Configure On-page SEO
It is important to note that no matter what platform or development you use, there are plugins, modules, or extensions that will allow certain configurations within the online shop that are involved with organic positioning.
- Index/Noindex tags: These tags will let us indicate the appropriate directives for URLs that are not SEO targets.
- Follow/Nofollow tags: It helps bots when crawling the site determine which sections aren’t relevant.
- They are also known as canonical tags. These tags are particularly important in the case of variants. This will avoid penalties and help crawlers understand our semantics and relevance.
- Title, description, and meta tags: They are important for these SEO objectives sections. These meta tags will be the “showcase”, if we are listed on Google, for a particular search. The more attractive our meta tags are, the better chance we have of improving our CTR.
- Contents: The ability to add descriptions to sections that will work with organic positioning, as well as the ability to configure header hierarchy, content distribution, and format, must be available.
We can say that although other factors affect SEO in an online store, the ones we have mentioned would be the most important to improve the position of our e-commerce.
Optimize Internal Links
It is one of the most important factors when it comes to organic positioning, whether it’s for a shop or not.
When bots crawl websites, they find our sections and assign higher page rank to URLs with the best links. Search engines will not index a URL if it is not linked internally.
It is more difficult to implement in online stores because there are more levels. is the number of clicks a user must make before reaching a URL, and the number of URLs that match, so the search engines will be able to find them.
It is important to understand which sections are most important to us in terms of search volume and business so that we can prioritize them through internal linking. How can we achieve this?
- Keep the important things close at hand. We are interested in placing URLs in common elements that are shared by all, such as the main or footer menu. Our most important sections should never be deeper than three clicks.
- Be contextual. By using anchor text to place links, you can help Google understand the key terms that we want to position for each section.
- Generate orbital content. It will be valuable for users to position other long-tail keywords to generate blog articles asking questions.
It is an important part of our positioning strategy, even though off-page SEO does not directly affect the website.
The first step in developing a linking strategy is to estimate the budget that we will use to get links to increase our domain authority and categorize our e-commerce.
We have summarized the key points to work on web positioning for e-commerce. is a set of primarily technical tasks.
It is important to prioritize the tasks most important or those that will have the biggest impact within a short time frame when performing SEO for an online store.
SEO experts are usually the ones who handle all of this. Contact us, we will work with you to develop the best strategy for your online business.